When it comes to marketing, there are several methods you can adopt as far as how you deal with your clients is concerned. Â How you deal with them will have an influence upon how you are thought of.
Earlier this year, I was listening to a video by a marketer who is well known in the industry and in the video he said to the effect that there are many products which he promotes but a smaller amount of products that he endorses. Â He went on to elaborate that the products he endorses are those that he has actually used himself. Â I have also heard the saying that one should be a product of the product; meaning that don’t sell something to others unless you have used it yourself.
What makes things complicated is that so many of the products that are presented come with this outlandish promises (and standard disclaimers) of things such as massive traffic, quick profits and others.  A good thing is that no question guarantees are usually included if the product does not meet expectations.  But even with the guarantee, how would someone feel if they purchased a product you were promoting, took the time to try it out and it was just a waste of time?  Chances are that it would still leave them with a less than favorable impression of you even though the product guarantee was included. There may have been some great product reviews along with some testimonials available for the customer to read prior to purchasing the product but nowadays these can be suspect.  I remember one product in particular where the review text was identical and it was posted on several different websites.  Unless a testimonial includes a current phone number or email address, I personally don’t regard it as legitimate.
On the other hand, one has to ask themselves just how feasible is it to actually try out every product you wish to promote prior to making the offer to your customers? Â Now there are some things that I have tried, decided that they were awful and was very happy that I did not promote them without trying them first. Â I will say that I do not read every eBook that I promote. Â Many eBooks have lots of useful information but it is the reader who decides which information is beneficial or not beneficial. Â What may suit one person may not suit the other.
My recommendation is this. Â I would want to avoid getting a reputation as one who is just spewing stuff out to the public in mass assembly line fashion and maybe not having a single clue as to how the products work. Â Do things that will set you apart from your competition. In other words, learn to brand yourself as one who has value to offer the customer. Â When it comes promotion of products you have tried personally, be sure to let your customers know that you have used them. Â For those which you have not used, also let your customers know. Â I would come across from the “this is something you may be interested in” angle so that way people would be less inclined to think that you are pushing snake-oil.
Another philosophy one may adopt as a marketer is the numbers approach. Â For any given product that is promoted to a certain amount of people, there will be a certain amount of sales made. Â Of those sales, chances are some customers will be satisfied and others will not. Â The marketer using this mentality could then think that since a product guarantee is involved and the customer has the option to return it, everything is okay. Â The choices are yours.
Now let me present a perspective since I am also a customer. Â There is one marketer out there who is promoting a product that I turned out to be very unsatisfied with. Â I felt that the advertising was very deceiving and after receiving responses from the vendor which left me with a sense of disbelief, I cancelled my subscription to the product. Â I sent an email to the person promoting this product to let him know how I felt and never received a response. Â You can be sure that from now on, I will not be purchasing anything else from this particular marketer. Â I may listen to some of his training videos since it is informational only but buy something? Â Not going to happen! Â Losses of customers in this fashion is a scenario that could happen to you.
Whatever you do, keep it above board and on the level. Â Never forget that your customers are people who deserve to be treated with respect. Â No one wants to be thought of as a number or empty face. Â Make them feel that you have value to provide instead of them being someone with a pocketbook to help fill your account. Â Think about how you feel when someone addresses you by name or in a fashion that indicates they have no idea who you are. Â Treating your customers properly and fairly I feel will only yield dividends for you. It’s good for business!! Â Please post a comment and share your thoughts.
Best Wishes and Here’s To You “Making It Happen!”
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